Blue Heron Homes Logo and Brand Identity

Blue Heron Homes sells and builds modular homes in New Hampshire. The new logo is a great blue heron standing in the pines, a small house in its beak and a claw hammer in its grip: the home, the build and the place in one picture.

It is drawn as a one-colour woodcut, so it prints the same on a business card, a T-shirt or a truck door. The emblem breaks down into a family of lockups, from the full arched badge to a framed version for business cards and the heron on its own for small spaces.

The brand guide covers which version goes where, clear space and minimum sizes, the one-ink colour rule, the two typefaces, using the logo on photography, and the misuses to avoid.