STATE of the DESIGN

Who you are and who you want to be

Branding

Branding is more than just a logo, a mark, or a typeface.

Branding is a language—a way for a company to convey to their audience who they are, what they stand for, and why they should be taken seriously. With the appropriate design style, font, and color choices, an organization’s vibe can be communicated without words. Whether bold, subtle, delicate, sophisticated, or modern, the right design choices create a language that a company can use to tell their story.

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