I’m John Hofstetter. The designer behind State of the Design.

I’m a graphic designer and developer based in Manchester, New Hampshire that specializes in graphic design for both print and digital applications, including websites. Over the years, I’ve designed for a variety of clients, including Alcon, Boston Symphony Orchestra, Citi Performing Arts Center, NPR, OXFAM International, The Pine Street Inn, Louis XIV, Amy Winehouse, Session Americana, composer Bear McCreary, and Atlantic Records.

Design aesthetics change over time. As a designer, It’s important to be aware of the latest trends. People can tell if you’re designing like it’s 1999. You have to stay modern, but there are reasons to give a design a vintage feeling. People resonate with art that feels like it has stood the test of time. That’s the trick. Stay modern and relevant, but never shy away from that vintage vibe.

I felt that John and I had landed on an image that had the potential to become an icon for the project, emblazoning the sound and narrative with a visual stamp. When the album finally launched, I felt my faith in John’s work was validated.

Bear McCreary Avatar
Bear McCreary

Composer for film and television

Branding

Branding is as much about who you are as who you want to be. A memorable and strong identity is essential to capturing the world's attention. I've designed logos and created brands for a variety of clients, from restaurants and rock bands to nonprofits and tattoo artists.

Featured Client

Republic Brewing Company

Republic Brewing Company, located in Manchester, New Hampshire, is a farm-to-table brewery that emphasizes locally sourced food and meticulously crafted beers.
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Websites

A website is your virtual identity. In most cases, it’s the first impression your potential customers will get of who you are—and you know what they say about first impressions. You only get one opportunity and you want to get it right.

Featured Client

Bear McCreary

Bear McCreary is an American composer known for his scores for film, television, and video games. He is celebrated for projects like Battlestar Galactica, The Walking Dead, Outlander, God of War, and The Lord of the Rings: The Rings of Power.

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