John Hofstetter is the man behind State of the Design.
He is a graphic designer based in Manchester, New Hampshire that specializes in graphic design for both print and digital applications, including websites. Over the years, he has designed for a variety of clients, including Alcon, Boston Symphony Orchestra, Citi Performing Arts Center, NPR, OXFAM International, The Pine Street Inn, Louis XIV, Vicky Cryer, Amy Winehouse, composer Bear McCreary, and Atlantic Records.
Design aesthetics change over time. As a designer, It's important to be aware of the latest trends. People can tell if you're designing like it's 1999. You have to stay modern, but there are reasons to give a design a vintage feeling. People resonate with art that feels like it has stood the test of time. That's the trick. Stay modern and relevant, but never shy away from that vintage vibe.
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Branding is as much about who you are as who you want to be. A memorable and strong identity is essential to capturing the world's attention. I've designed logos and created brands for a variety of clients, from restaurants and rock bands to nonprofits and tattoo artists.
A website is your virtual identity. In most cases, it's the first impression your potential customers will get of who you are—and you know what they say about first impressions. You only get one opportunity and you want to get it right.