Republic Brewing Company Website

Project Overview: Republic Brewing Company Website

Republic Brewing Company opened in 2024 in downtown Manchester, New Hampshire — a farm-to-table brewery pouring its own beer, steps from the arena and a short walk from the ballpark. I designed and built the brand from the ground up, and the website is where all of it comes together.

The brief was simple to say and harder to build: nobody browses a brewery website. They pull it up on a phone to find out what’s pouring, whether the kitchen is still open, and how to get there. The site had to answer those questions instantly — and it had to stay true without anyone sitting down to update it.

Technical Execution

The site is fast, secure, and built to take care of itself. Everything that changes often is automated:

• A tap list that updates itself: The beer list stays current on its own, pulling from the system the taproom already uses to track what’s on. When a new keg goes on, the website knows — nobody behind the bar has to stop and edit a web page.
• A tap board for the taproom wall: The same beer information drives the board customers read while they’re deciding. It refreshes itself, and it can never disagree with the website, because both are reading the same list.
• Menus made to be printed: The beer and kitchen menus download as finished, properly formatted files — staff print them and they come out right, every time, instead of fighting a browser’s print settings.
• One kitchen menu, everywhere: Dishes, prices, and the farms behind them are entered once and appear everywhere they’re needed — the menu page, the homepage highlights, and the printed sheet all stay in step.
• Pages built to be found: Dedicated pages answer what people actually search for — a brewery near the arena, somewhere to eat before the game, lunch downtown, a space to hold an event — and they keep themselves current as schedules change.

The result is a brewery website that maintains itself. Peter updates what’s pouring where he already works, and the website, the printed menus, and the board above the bar all follow. The technology should disappear behind the beer.

One Brand, Every Surface

The website isn’t a separate project that happens to match. I designed the Republic logo and identity, the beer can artwork, and the printed taproom menus — so the type, color, and voice carry from the shelf to the screen to the wall without a seam. See more brewery website design work.