STATE of the DESIGN

Client

Louis XIV (self-titled)

This was the first CD Louis XIV put out. They didn’t have a record label yet, so I had the jewel case inserts printed on a small 2-color printer in Boston. The photos were screenshots from a video for The Hunt that the band had made for a song on the album. I wanted the CD to look like the old jazz records put out by Blue Note, which often had song titles on the covers and shorts poem or lyrics on the back. So, I had Jason write a poem that I designed into the back of the CD. This was the first time I used Franklin Gothic Extra Condensed in a design for Louis XIV. I ended up using the font in just about every design I did for them from then on. It helped create the glue for the design language I was creating for them.

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