Client Case Study
Convoy
I met Jason Hill of Convoy at a show of theirs at The Casbah in San Diego.
I had been a fan for a while, but had just turned 21 which meant I could finally see shows at 21+ clubs, which opened up a whole new world of music for me. Convoy was a regular at The Casbah, opening for Chico, California band The Mother Hips. This was at the beginning of the alt-country music scene started by bands like Uncle Tupelo, Wico, Son Volt, and Whiskeytown.
Jason and I quickly became friends. The band lived together in the outskirts of San Diego in a small town called Jamul in an old country ranch house where they practiced and recorded in a dingy garage. They treated me like family and I was in heaven. I loved everything about it. They’d invite us to the ranch where we’d listen to them play music all day and even watch them write and record songs. For a music lover, it really doesn’t get any better. They had a small tight knit group of followers who traveled around San Diego and LA to watch them play. I got to watch them grow from a small bar band to a recognized group that toured the States opening for bands like The White Stripes and Aerosmith before moving on to national headlining tours. I designed everything for them. Posters, CDs, t-shirts, websites, and more. They eventually broke up and regrouped as Louis XIV.